In DBMS, we care about legality of the possessed data as well as about its safe storage. We facilitate extracts from our bases for the interested parties. In this post, you will learn precisely in what way.
Was the data possessed by DBMS collected in a legal way?
In January 2014, DBMS successfully underwent a control of the Inspector General for the Protection of Personal Data (GIODO). It means that all data possessed by DBMS was collected in a legal way, in compliance with applicable legal provisions, and that it is stored in a manner that is compliant with safety standards. Each of the persons, whose data is found in the base of DBMS, had to consent to its processing and use for marketing purposes.
In practice, it happens very often that we forget about the fact that we gave such consent to someone. This is the reason for our frustration when we start receiving unsolicited marketing messages. A lot of people qualify such message as spam, while actually – in the meaning of legal provisions – such message is not spam.
Prior consent of the customer is necessary for e-mail dispatch
This issue is governed by the Electronic Service Provision Act dated of 18 July 2002 (Journal of Laws No. 144, item 1204, as amended). Art. 10 section 1 thereof states that ‘it is forbidden to send non-ordered commercial information addressed to a specified customer being a natural person through electronic communication means, in particular e-mail.’ On the other hand, art. 10 section 2 provides that ‘commercial information shall be considered as ordered if the customer consented to receipt of such information, in particular provided the e-mail address identifying him/her for this purpose.’
Therefore, it is of key importance that the customer consents to receipt of information. All persons covered by the DBMS base gave such consents (opt-in). It is possible to check where and when such consent was given. It is enough to send an e-mail to the address: firstname.lastname@example.org with a relevant enquiry. Also a request for deletion of the data from the base (opt-out) should be sent to this address. The response time provided for by the legislator is 14 days. In DBMS, it usually takes several days.
Additionally, under every e-mail there is a link allowing for deregistration from the base. It takes several seconds and then it is not necessary to send a separate e-mail.
How to avoid the SPAM label upon e-mail dispatch?
Before being sent from GreenSender – the DBMS e-mail dispatch platform, every message is restrictively checked by the anti-spam filter – SpamAssassin. Thanks to it, the message is not qualified as SPAM due to its contents. In case when the filter indicates that the message may be qualified as SPAM, the e-mail may not be sent and relevant changes determined by the software must be performed. What is more, we all the time monitor and implement the e-mail dispatch requirements of the e-mail providers.
Due to the fact that every user may report a given message as SPAM even if he/she previously consented to receipt of marketing messages, it happens sometimes that the e-mail provider goes to a blacklist. In DBMS, we monitor our presence on such lists on an ongoing basis and we treat every such information very seriously. So far, in all cases of our presence on the blacklist, our requests for our removal therefrom have been accepted. It means that the messages that we send are not SPAM – they are received solely by the persons who previously consented to their receipt.
DBMS bases = legal, safe and user-friendly
DBMS possesses legal and safe databases fulfilling the criteria of GIODO. The interested persons may easily opt out from the base by clicking a relevant link or by dispatch an e-mail. Each e-mail campaign is checked by the anti-spam filter before dispatch. These factors are a guarantee for compliance of our solutions with applicable legal provisions as well as mean friendly and quality service.
PR & Marketing Manager
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